Online portfolio of Joe Baldwin

Castrol Steel Training Tool

Animated and scripted a Flash training tool that contains diagrams and downloadable information about how Castrol products are used in steel processing. Both the online and CD-ROM versions use XML data files and linked PDFs for easy updates and translation into other languages.

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Edexcel Animations

Art-directed, designed and animated 7 short animations to help improve customer service in a fun and informal way: Rapport, Reflection, Relationship, Reliability, Respect, Responsibility and Responsive.

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DHL Western Europe campaign Flash game

Illustrated and programmed this Flash memory game for worldwide express and logistics company, DHL. Because the same game is being used throughout Europe each country version has it's own tile graphics and XML text which are read into one Flash .swf file—drastically reducing development time for country adaptations note: linked game is french version.

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Pendragon Corporate Services

Designed a new website for this Global Recruitment and business services company. Phase 1 is currently live, phase 2 will add several applications including online timesheets, content management and client extranet facilities..

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Ogilvy/DHL Christmas game

Illustrated, animated and programmed this Flash game which was sent to Ogilvy and DHL offices worldwide.

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DHL web brochures

Produced TAS & Express Services interactive brochures for DHL, “the best ‘interactive’ tools DHL have had to date!”, apparently.
These were translated and distributed worldwide.

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Beatrix Ong Website

Recently finished a website redesign for shoe designer Beatrix Ong.

The original Flash site was a problem for some users to access and was difficult to update.

I designed a CSS layout with XML driven product and news pages that is quick to update and viewable on all browsers and devices.